What matters - Quality or Client Communication?

Communication is a medium of interaction between any two bodies. This is no new science I am talking of. The role it plays is almost vital than necessary in any customer centric operation. You create magic in bringing a lot more business when a positive impact is created with the customer while interacting with them. On the other side you may end up losing a long lasting engagement due to poor communication abilities. Having said all that I recollect a recent dialogue between a wedding bride and her beautician for the day to describe the importance of handling your clients. No matter what quality you deliver, what matters most is the way you handle them.

Bride: Aunty, can you please set right this bun to be a little tighter so that I need not meddle with it while attending to the guests this evening..

Beautician: Yes, I know that. It will be taken care of. [She flatly responded].

Bride: I am wondering if the shades of bright red lip gloss applied now is going well with the snuff coloured saree ...

Beautician: Yes it is. I know what goes well and what does not.[She curtly replied.]

I was feeling bad for the poor bride who had dreamt of this day of her life to be at her best.

Bride: Can you please pin this saree properly.

Beautician: Why did you buy this saree.. The colour is very dark and over that you've got a dark blouse stitched which makes you look dull..Anyways what can you do now..

I was watching this scene while I wait in the parlour where my sister was getting her basic threading needs done, and I go gawk with my mouth wide open as she uttered those last few words.

One can only imagine what that bride would have gone through that entire evening after such rude comments shattering all her dreams.

I do not know if this beautician had some personal grudge with the bride which made her look that bad a human being. What ever be the case, how many of you will ever visit such service providers the second time?


Megha Sarin said...

Great post..One needs to be assuring and make someone feel comfortable..


Ritesh Agarwal said...

Oh that is horrendous....but such is life :/

ಅಶ್ವಿನಿ/ Ashwini said...

@Megha : Yes, that is the whole point of running a successful business.

@Ritesh: hmmmm true!

Rao said...

Nice post. I headed to your blog by seeing a rank on indiblogger. But, where are kannada posts on your blog?

ಅಶ್ವಿನಿ/ Ashwini said...

@Rao: Thanks for visiting. For the Kannada posts you can click on the label Kannada on the right side of the page.



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